Starbucks is the most popular coffee spot in South Florida. Sure, Dunkin Donuts is popular, but it does not pull in the clientele at all hours that the hotspot Starbucks does.
I just watched the morning edition of Miami News Channel 5 and one of their stories caught my attention. Starbucks plans to raise its prices Oct. 6, 2006 by five cents for most drinks. Why? News Channel 5 says it is because of the rise in fuel and energy costs. Hmm, sounds a little like what happened with FPL and other businesses this summer.
I found an article on ReviewJournal.com called "Public buzzing after Starbucks raises prices" and it quotes CEO Howard Schultz as telling CNNMoney that "Starbucks hasn't raised its prices since 2000." He attributes the cost to rises in health care, coffee and dairy prices.
An AP business story on Yahoo News quoted Starbucks spokeswoman Valerie O'Neill as saying, "The company decided to charge more because costs, including fuel and energy, are going up."
Nice to know my grande chai tea latte is going to bring me closer to spending $4 on a drink now. Too bad it just doesn't taste the same when you try making it at home.
Friday, September 22, 2006
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